Maybe I should start off with the following anecdote that I think explains a lot about the topic at hand: My friend Michael was interviewing for a job with a local outfit – as is typical here, a start-up. This company has come up with some kind of metering device that, if I understand it correctly (no sure thing!), detects the amount of water in sewer pipes. For our purposes, it doesn‘t matter if you or I understand it exactly. The point is that they are trying to penetrate the American market big time, and that’s where my friend comes in. This was one of the few times when an Israeli company wouldn’t prefer to hire some hot-shot kid right out of the I.D.F., as opposed to Michael, even though he has ten times the knowledge and experience as the other guy. If nothing else, the men running the company figured out real quick that they needed someone who could chew the fat with the middle-age American engineers and officials who would be deciding whether to purchase a few of these meters on a trial basis. And that someone definitely was not going to be some twenty-two year old Israeli with passable English. If they wanted to talk to Americans, they’d better find an American.
Michael is an American from the mid-west. Michael is a 100%, genuine, certified, official good ol’ boy, complete with an impressive waist line and accent, the exact person you’d want to connect with similar folks back in Duluth or Des Moines. The job interviews were going well, and then an important question: “Do you watch the Super Bowl?” “Sure.” Continue reading